Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
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Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
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Be noticed with search ads
Promote a business with online advertisingSearch Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
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Be noticed with search ads
Fundamentals of digital marketingSearch Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
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Find success with analytics
Understand customers needs and online behaviours...loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.
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Find success with analytics
Fundamentals of digital marketing...loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.
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Improve your search campaigns
Promote a business with online advertisingThe world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...
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Improve your search campaigns
Fundamentals of digital marketingThe world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
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...some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness. ... Grow with Google ,Grow with Google ,Google Digital Garage ,Google Digital Garage ,Google Ateliers Numériques ,Google Ateliers Numériques
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Advertise on other websites
Promote a business with online advertisingBy incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target...
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Advertise on other websites
Fundamentals of digital marketingBy incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target...
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Include Social Emotional Learning (SEL) in your design
Distance Learning For EducatorsSubtle connections are made during in-person learning scenarios. In this module we will look at creating a learning environment that allows you as the educator to remain aware of barriers to learning and maintain...
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Introduction
Fundamentals Training... What Will You Learn? What Skills Will You Need? What Products Will We Cover? Throughout this unit, we’ll be using these products. You don’t have to master them, but if you’ve never used them before, take a moment...
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Subtle connections are made during in-person learning scenarios. In this module we will look at creating a learning environment that allows you as the educator to remain aware of barriers to learning and maintain connections with learners. ... Lesson Check Additional Tools for Social Emotional Learning Supporting all learners with distance...
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Aligning Coaching with School Goals
Certified Coach Curriculum... Asking the Right Questions The Certified Coach Program Supports Your Goals Examples from DLP Pilot Participants Aligning the Certified Coach Program to Your Goals Make It Stick VIDEO: Strategies and tools for...
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Conducting and Leading a group project
Advanced Training... UNIT 11: STUDENT AGENCY Team Players and Leaders Sustaining Groupwork Building Better Groups Expected Lesson Time: 20 minutes Lesson Check Now let's do a quick check to make sure you got this lesson (and that we...