Measuring the the full value of a mobile campaign means accounting for all the devices a mobile customer might use. Search Ads 360 provides you with the reporting tools to discover this information, and in this...
The most important thing to clients is how Bid Manager helps them meet their goals — so tell them. Learn how to pitch Bid Manager's powerful features. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, DBM...
Navigate the negotiation of Programmatic Guaranteed deals and proposals. ... Programmatic Guaranteed, Ad Manager, Deals, Negotiation Process ...
Demonstrate effective negotiation practices for a Programmatic Deal. ... Authorized Buyers, Programmatic, Programmatic Guranteed, Marketplace, ad exchange, ADX ...
Create and send Programmatic Guaranteed deals proposals. ... Programmatic Guaranteed, Ad Manager, Deals, Negotiaton, Proposals ...
Demonstrate effective negotiation practices for a programmatic deal. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, Display & Video 360 ...
Get to know the Inventory module in Display & Video 360 and how it can help you browse and discover inventory using Spotlights. Negotiate deals for available inventory across deal types and sellers. ... Introduction...
Discover how campaign savings can be reinvested to achieve even higher reach on Programmatic Guaranteed deals using reports with frequency management metrics, giving you more control and precision when evaluating...
To run effective ads, you'll need to know what to check before a deal runs and how to fix issues. We'll provide behind the scenes insights into deal-making from the buyer's and publisher's side to help you proactively...
Programmatic Guaranteed gives you the ability to include or exclude audience lists, like Google Audiences, on Programmatic Guaranteed deals with Ad Manager publishers. Learn how to determine which audience lists to...
Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, client discovery, DBM pitch, DDM, DoubleClick Digital Marketing, DBM best practices,...
Driving action means helping people across the finish line when they show they’re ready to convert. This course shows how to optimize your campaign so you can win as many of these customers as possible for the lowest...
Get to know Planning, Campaign Manager's tool for planning all aspects of your media buys. Learn the basics of account structure and campaign components, and the essentials you need to plan your mobile and video...
After your campaign is live and optimized, keep it optimized with scheduled monitoring and ongoing optimizations. Here’s a best-practice schedule to help you keep your campaign effective. ... strategy, tactics,...
Once you decide what you want your campaign to achieve, you’re ready to optimize it to work towards those goals effectively — until you have enough data to optimize further. This course shows how to start off your...
Congratulations, you launched your campaign — is everything working correctly, need to make any quick optimizations? This course explains the core optimization steps every campaign can benefit from, no matter the...
Learn how to use Search Ads 360 to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... cross-device, cross-environment, pure downloads, iOS, Android, x-device, mobile bid adjustment, formula columns, custom Floodlight variables, call center, third-party...
With so many potential options and worthwhile targets, optimizing your bids on mobile can feel like a daunting process. In this course, we’ll break it down for you and show you three ways to set bids that work for...
Policies define how YouTube handles your claimed content. Get versed on how you decide when to monetize, track, or block videos for which you have rights. ... Introduction Set your policies to support your business...
Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...
Make use of targeting and filtering from your data in Campaign Manager and Display & Video 360 to deliver dynamic creatives that help consumers consider your brand. In this course, you’ll learn how to use Studio IDs...
Learn why viewers, creators, and advertisers choose YouTube. ... YouTube, Creative, YouTube Creative, Creative Guidelines, Attention, Video Creative ... New Article Title A BILLION HOURS Three reasons why users choose...
Learn why viewers, creators, and advertisers choose YouTube. ... YouTube, Creative, YouTube Creative, Creative Guidelines, Attention, Video Creative ... New Article Title A BILLION HOURS Three reasons why users choose...
Learn why viewers, creators, and advertisers choose YouTube. ... YouTube, Creative, YouTube Creative, Creative Guidelines, Attention, Video Creative ... New Article Title A BILLION HOURS Three reasons why users choose...
