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Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...

• Duration 5m
• Rating 5.0

... Google Google ... Local shopping is changing. While many shoppers appreciate convenience and the tactile experience of being in a store, more people are beginning their shopping journey online....

• Rating 4.8

You’ve almost reached your destination! Before you arrive let’s review a few things! ... The Power of Waze Wrap Up & Resources With Waze integrated into your advertising strategy, the car is no longer a digital dark zone. Now you can connect with drivers in that critical moment before a purchase decision.To learn more about our formats visit our...

• Duration 3m
• Rating 4.9

It’s important to keep your Business Profile up to date and engaging. In this course, you’ll learn how to update your business information, enhance your online presence, and discover how and when potential customers...

• Duration 10m
• Rating 4.7
• Beginner

... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...

• Duration 10m
• Rating 4.8
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...

• Duration 10m
• Rating 4.3
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...

• Duration 10m
• Rating 4.3
• Advanced

... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services...

• Duration 10m
• Rating 4.8
• Advanced

... If you’re ready to promote your products to nearby shoppers searching on Google, you can set up a local inventory ads campaign through Pointy in just two clicks. Local inventory ads are high-intent...

• Rating 4.4