... All Pointy retailers get access to a dashboard where they can see their most popular products, the searches that led to their store, and reports on how ads are performing. These insights can be...
Liam has a few things on his to-do list, but not enough time to do it all today. What should he prioritise?
Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate...
Sarah has been invited to present her most recent project in front of her entire department. The presentation is today, but her nerves are starting to get the best of her. She’s got about 10 minutes before she has to start. What can she do to manage her stress and ensure that the presentation goes well?
Practice communicating with effective presentations, and overcoming biases and barriers that may impact professional success. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try switching to the...
Practice communicating with effective presentations, and overcoming biases and barriers that may impact professional success. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try switching to the...
Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your...
...you will explore a variety of Google digital tools and how they can be used to increase productivity in the workplace and in everyday life. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...
...you will explore a variety of Google digital tools and how they can be used to increase productivity in the workplace and in everyday life. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...
Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?
...life - which is why a mobile presence is important for businesses to embrace. Learn about mobile SEO. the differences between mobile sites and mobile apps, and which type of mobile marketing is right for your goals.
...online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
