Veronica works for a software company, so technology is naturally a big part of her life. While she knows she can't disconnect from it entirely, she would appreciate some tips for creating a more balanced relationship with her devices. Which of the following would you recommend?
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Kira wants to master the art of self-promotion so she can use it more in work, and with her family and friends. It's proving difficult though, as she's struggling to get over some of the misconceptions she's heard about it. Can you help her out?
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Sarah has been invited to present her most recent project in front of her entire department. The presentation is today, but her nerves are starting to get the best of her. She’s got about 10 minutes before she has to start. What can she do to manage her stress and ensure that the presentation goes well?
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
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Saamia is a newly-qualified accountant, and now looking to find a job and start her career. What could she do to save time and find the right job faster?
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Sarah is a recruitment agent and avid networker. She regularly attends networking events and has many business contacts. Which of these situations might cause Sarah to review her networks?
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Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious. Which of Lily’s business goals can she achieve with social media?
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Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?
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Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?
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Gladis owns a homemade soap company. Recently her business has been thriving off word of mouth. As such her website has not been updated for a while. What type of cyber threat might she be vulnerable to?
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Lily runs a vintage clothing company. She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop. What can Lily do to keep these followers and encourage others?
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Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge? Can you check the facts for Addie?
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Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge? Can you check the facts for Addie?
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Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?
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Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
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Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?