Discover Google’s marketing and measurement tools, including Google My Business and Google Marketing Platform. Translate your business goals into digital marketing that you can easily measure and improve.
Take the Google Ads Measurement assessment and earn a certification to show your knowledge.
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There are many marketing tools available to you beyond digital advertising. In this section, we'll work through an introduction to the options available to you through the Google Marketing Platform.
Understanding and measuring your customer actions will help set up your marketing campaigns for success. In this section, we’ll help you identify which actions matter most to your business and how to measure them in Google Ads.
How can you be sure your marketing dollars aren't going to waste? We'll work with you to determine your business goals and translate them into digital marketing that you can easily measure, value and improve.
Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
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