Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most.

After completing this foundational Google Ads Display learning path, you'll be able to:

  • Develop a Google Display strategy to achieve your marketing objectives 
  • Develop a plan to reach new and existing customers with Google Display Audiences
  • Choose the right automated bidding strategy to improve performance and meet your marketing goals
  • Describe how to use Budget Planner to plan for performance and measure success 

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. Performance Planner to launch on Apps, Shopping and Display soon.