Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most.
After completing this foundational Google Ads Display learning path, you'll be able to:
- Translate a vision for online marketing into a coherent digital marketing strategy
- Develop a Google Display strategy with wider company marketing plans
- Generate a plan to increase awareness, consideration, action and retention using Google Display
- Develop a plan to reach new and existing customers with Google Display Audiences
- Ensure Display marketing plan is in alignment with digital marketing budget
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. Performance Planner to launch on Apps, Shopping and Display soon.