After completing this foundational Creatives learning path, you'll be able to:

1) Identify creative ad formats that are possible with Google Marketing Platform, and determine the right creative solution for your marketing objectives.

2) Personalize the look and feel of your creatives for different customer segments, with just a single creative for trafficking

3) Build data-driven creatives and variants that show the right message to the right users with Display & Video 360.

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.