Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to use targeting features to reach specific audiences and track campaign performance.
After completing this foundational Campaign Manager learning path, you'll be able to:
1) Prepare and run campaigns that work effectively for mobile and video.
2) Use targeting to reach specific audiences.
3) Implement Floodlight tags to measure conversions and optimize your campaign.
4) Track campaign performance using the Insights dashboard and Report Builder.
5) Enable and configure your verification settings to control where your ads are targeting and being served.
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