Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format.
After completing this foundational Authorized Buyers learning path, you'll be able to:
1) Set up Authorized Buyer Program parent and child accounts.
2) Evaluate creatives for adherence to Authorized Buyer Program policies and submit creatives for approval.
3) Explain how to resubmit creatives that may have been disapproved initially.
4) Evaluate and implement the appropriate deal types and ad formats that meet a client's campaign requirements.
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