Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies and boost campaign performance to reach your marketing goals.

After completing this foundational Google Ads Search learning path, you'll be able to:

-Align the goals of your business with the benefits of Google Search campaigns
-Explain how the Google Ads Auction works with Search campaigns
-Describe how to reach potential customers through Search targeting solutions
-Explain how Search formats can reach potential customers
-Identify Smart Bidding best practices to answer common client questions
-Use sales tools to help leverage opportunities for client and customer growth

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.