Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals. 

After completing this foundational Google Ads Search learning path, you'll be able to:

  • Translate a vision for online marketing into a coherent digital marketing strategy 
  • Develop a Google Search strategy with wider company marketing plans
  • Generate a plan to increase leads, sales or web traffic using Google Search
  • Develop a plan to reach new and existing customers with Google Search Audiences 
  • Ensure your Search marketing plan is aligned with your digital marketing budget

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.