Grow your business with Shopping ads that place your products in front of millions of online shoppers who are searching for the types of things that you offer. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local shop, and discover how Smart Shopping campaigns can help you maximise conversions and expand your reach.

After completing this foundational Shopping ads learning path, you'll be able to:

  • Understand how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet your marketing objectives.
  • Use local inventory and local catalogue ads to drive online and in-store traffic.
  • Learn how Google solutions help connect retailers with shoppers and boost business.
  • Discover how Showcase Shopping ads impact consumers at the start of their purchase journey.

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. Performance Planner to launch on Apps, Shopping and Display soon.