Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance.
After completing this foundational Google Ads - Measurement learning path, you'll be able to:
- Translate your marketing objectives into measurable actions
- Set up tracking to effectively measure sales, app downloads/installs, and/or leads
- Understand how to analyze and action on insights from your conversion tracking data
- Choose the right attribution model for your business goals
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