Make better advertising decisions and improve your marketing efforts by understanding how digital ad performance is measured. Learn how to properly set up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. 

After completing this foundational Google Ads – Measurement learning path, you'll be able to:

  • Translate your marketing objectives into measurable actions. 
  • Set up tracking to effectively measure sales, app downloads/installs and/or leads. 
  • Understand how to analyse and act on insights from your conversion tracking data. 
  • Choose the right attribution model for your business goals.

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