Validate your proficiency with using and optimizing AI-Powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Performance Max and Shopping campaigns that maximize reach and conversions.

By earning the AI-Powered Shopping ads Certification, Google recognizes your ability to:

  • Explain the basics of a growing retail business with Google
  • Explain how Shopping ads work
  • Articulate the importance of policy in the Shopping Ads ecosystem
  • Identify core components of Google Shopping policy
  • Describe how Merchant Center and a product feed support your shopping strategy
  • Choose the appropriate campaign type for your marketing objectives
  • Learn how Performance Max for Retail can help you reach more consumers.