Validate your proficiency in using and optimising Shopping ads. Certified users will also demonstrate knowledge of how to create and optimise Shopping campaigns that maximise reach and conversions.

By earning the Shopping ads Certification, Google recognises your ability to:

  • Understand how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet your marketing objectives.
  • Use local inventory and local catalogue ads to drive online and in-store traffic.
  • Learn how Google solutions help connect retailers with shoppers and boost business.
  • Discover how Showcase Shopping ads impact consumers at the start of their purchase journey.

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. Performance Planner to launch on Apps, Shopping and Display soon.