Validate your proficiency in using and optimising Shopping ads. Certified users will also demonstrate knowledge of how to create and optimise Shopping campaigns that maximise reach and conversions.

By earning the Shopping ads certification, Google recognises your ability to:
- Explain the basics of a growing retail business with Google
- Explain how Shopping ads work
- Articulate the importance of policy in the Shopping ads ecosystem
- Identify core components of Google Shopping policy
- Describe how Merchant Center and a product feed support your shopping strategy
- Choose the appropriate campaign type for your marketing objectives
- Describe how Smart Shopping campaigns work and their key benefits