Validate your proficiency with using and optimising AI-powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimise Performance Max and Shopping campaigns that maximise reach and conversions.

By earning the AI-powered Shopping ads certification, Google recognises your ability to:

  • Explain the basics of a growing retail business with Google
  • Explain how Shopping ads work
  • Articulate the importance of policy in the Shopping ads ecosystem
  • Identify core components of Google Shopping policy
  • Describe how Merchant Center and a product feed support your shopping strategy
  • Choose the appropriate campaign type for your marketing objectives
  • Learn how Performance Max for retail can help you reach more consumers.