Demonstrate your ability to measure and optimise digital ad performance using Google's measurement solutions. Certified users will show that they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.
By earning the Google Ads Measurement certification, Google recognises your ability to:
- Translate your marketing objectives into measurable actions
- Set up tracking to effectively measure sales, app downloads/installs and/or leads
- Understand how to analyse and act on insights from your conversion tracking data
- Choose the right attribution model for your business goals
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