Identify valuable best practices in Search campaign optimisation, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. After completing this intermediate Google Ads Search learning path, you'll be able to:

  • Determine the Google Search Ads marketing metrics that align to your marketing objectives
  • Describe optimisation strategies for Google Search Ads campaigns
  • Identify audience strategy optimisation best practices
  • Apply creative customisation to your Google Search Ads campaigns
  • Explain how to use Smart Bidding reports and simulators to optimise performance
  • Use Performance Planner to create campaign forecasts

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