Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks.

About this exam

Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior.

By earning the Google Ads Drive Growth with Mobile Certification, Google Recognizes your ability to:

  • Assess the impact of user experience beyond the click
  • Collaborate with key partners to build a more user-focused organization
  • Describe the core components and value of conversion rate optimization
  • Explain the role marketers play in ensuring fast mobile experiences
  • Explain the role marketers play in creating a seamless user experience
  • Implement best practices to increase personalization in the user experience on mobile

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