Understand how advertisers can create and optimise AI-powered search ads to achieve marketing goals, focusing on broad match, responsive search ads and value-based bidding.
This practitioner learning path is a good fit for you if you need to understand Google's solutions and receive guidance for implementing them in Google Ads. To find other AI-powered search ads learning paths and certifications, visit this page.
Before you begin, help us to understand your current knowledge and skills in this area. Your input will help us to understand your starting point and continue to improve your learning experiences.
Recognise how Google AI uses broad match, responsive search ads and value-based bidding in the life of a search query to connect businesses with consumers searching for their products and services.
Learn the value of AI-powered search ads and how to create a search campaign.
Explain how the Google Ads auction works with search campaigns.
Describe how marketers can reach consumers through search targeting solutions.
Explain how advertisers can use assets and best practices to achieve creative excellence for their responsive search ads.
Identify Smart Bidding best practices and learn how to implement a value-based bidding strategy.
Use sales tools to make the most of opportunities for client and customer growth.
Use AI-powered search campaign optimisation best practices to align with business objectives.
Now that you've completed this foundational learning experience, help us understand your knowledge and skills in this area.
