We're excited to announce that a new Google Ads campaign type will replace Discovery ads soon. So, before you begin learning about Discovery ads, we want to make sure that you're aware of the upcoming changes.
Starting in October 2023, Demand Gen campaigns will be available to all advertisers in Google Ads and your Discovery campaigns will be eligible for upgrades. Contact your Google Accounts Team to upgrade your Discovery campaigns on your behalf. If you don't currently have a Google Accounts Team, your Discovery campaigns will be automatically upgraded by November.
Once upgraded, all of your historical data and learnings from your Discovery campaigns will be seamlessly carried over to your new Demand Gen campaigns. You can then take full advantage of the newly redesigned UI and start optimising your campaigns with new performance-enhancing features.
Learn more about upgrading from Discovery ads to Demand Gen
Now that you've got the basics of Demand Gen down, here's the content that you came for. We hope that you find it helpful.
Discovery ads help you to reach up to 3 billion people looking for inspiration across their personalised feeds on YouTube, Discover and Gmail. Put your products in front of new audiences as they explore their interests – no search query needed.
After completing this foundational Discovery ads learning path, you'll be able to:
- Summarise what Discovery ads are
- Explain why they should be used to reach your marketing objectives
The modules not marked as required are an opportunity for you to learn how to apply your skills and practice. These modules are not required for learning path completion.
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.