Learn the creative essentials to build campaigns that deliver the right message across Google platforms.  Understand how to make your ads relevant to your audience by using the right tools and creative formats.

After completing this learning path, you’ll be able to:

  • Identify campaign types and deliver the right message with Google Display ads
  • Drive successful search campaigns with an understanding of auctions and the ability to create relevant ads that deliver the right message
  • Utilize the correct tools and visuals to build impactful creative 
  • Implement optimization score recommendations to increase campaign performance

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.