Drive leads with Google Ads

By Skillshop
Published: Apr 17, 2020
Difficulty Beginner
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 4.8 8 reviews

Use Google Ads to drive quality leads and maximize performance for your clients.

After completing this learning path, you’ll be able to:

Understand the basics of Google Search, YouTube, and Display Ads
Understand how to maximize the performance of ads with the correct messaging, and impactful creatives
Understand how to maximize performance by reaching the right users, optimizing your conversion data, and improving your performance with the right tools

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

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These courses will provide foundational knowledge for building campaigns using Google Ads. We’ll cover the basics of Google Search, Google Display, and YouTube.

Successfully measure your business goals with helpful tools such as conversion tracking to measure your campaign results.

Reach your performance goals target volume with relevant ads, correct messaging, and impactful creatives.

Discover advanced tools and strategies to drive quality leads with Search, Display, and YouTube.

Watch video tutorials to learn tips and best practices for building successful campaigns that reach your marketing goals. Tip: Captions (subtitles) are available on videos where the owner has added them, and on some videos where YouTube automatically adds them. You can change the default settings for captions on your computer or mobile device.

The more you learn about Google Ads on Skillshop, the better you can do for your business, and your clients. Explore additional learning paths to learn more ways to use Google Ads in your business.