Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

After completing this foundational learning path on Google Analytics, you'll be able to:

  • Describe how Analytics addresses your business's measurement needs
  • Set up your Analytics account in a way that supports your business objectives
  • Navigate the key features of the Analytics interface to surface the insights you care about


  • Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
  • This learning path is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.