Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning.

After completing this foundational Google Ads Apps learning path, you'll be able to:

  • Explain how App campaigns drive marketing success by enabling user discovery and engagement

  • Create an App campaign to meet a specific marketing goal

  • Elevate the performance of an App campaign with advanced strategies for campaign, creative and measurement excellence

  • Enhance app quality and discoverability

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.