瞭解在多媒體廣告活動中使用目標客戶比對為何能增進與已知客群的互動,且可在整個網路和應用程式中建立新關係。完成這個基礎的 Google 多媒體廣告學習路徑後,你就能: - 概述目標客戶比對及其運作方式,以及如何使用這項功能提升再行銷策略的成效 - 說明目標為觸及類似現有客戶的消費者時,為何要將目標對象擴展和類似目標對象,與目標客戶比對搭配運用 你可以參加未標示為必修的單元,瞭解如何應用技能並進行練習。這些單元並非完成學習路徑的必要單元,你可以自行決定是否要參加。注意事項:部分課程會包含連往其他網站的連結,這些網站可能會要求你選取語言,或是沒有提供你偏好的語言。
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