Learn how to build a successful campaign using Google Ads from start to finish with this extensive course that is optimised for account managers and planners. Establish foundational knowledge of Google Ads and maximise with more detailed knowledge, including: creative excellence, improving performance with optimisation score and more.
After completing this learning path, you'll be able to:
- Identify campaign types and connect with customers using Google Ads
- Increase efficiency with automated bidding
- Connect with your audience through video and drive action
- Make better creative decisions for Search, Display and video ads
- Optimise your measurement system by setting up conversion tracking
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.