Understand how Google can help you grow your business across various priority areas, from improving performance to connecting to your audience.

After completing this learning path, you'll be able to:

  • Understand the basics of Google Search, Google Display, Shopping campaigns and YouTube
  • Turn your business objectives into measurable marketing goals 
  • Set bidding strategies that help you reach your marketing goals 
  • Reach the right audience at the right time to maximise campaign performance 

You may notice ticks next to certain courses. This means that you took that course on another learning path, so there's no need to take it again.
 
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.