Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from connecting with the right audience to measuring valuable campaign insights.

After completing this learning path, you'll be able to:

  • Understand the basics of Google Search, Google Display, Shopping campaigns and YouTube
  • Improve campaign performance with advanced tools and strategies
  • Turn your business objectives into measurable marketing goals
  • Navigate auctions, extensions and conversion tracking
  • Leverage YouTube to connect with your audience 

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.