Learn how Google Ads can help you drive traffic from online advertising to your shop.

Note: Given the challenging environment that many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in this training path can't currently be implemented. We still wanted to provide you with the latest knowledge and resources on this topic as we continue to work through this together.

After completing this learning path, you'll be able to:

  • Guide online customers to your shop with relevant ads that deliver the right message
  • Understand how to leverage Search, Display and YouTube to raise awareness of your retail presence
  • Create local campaigns that match consumer behaviour by location to help optimise results
  • Define and effectively measure success to better understand the performance of your campaigns

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.