Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers.
After completing this intermediate learning path, you'll be able to:
- Determine the appropriate deal strategy for a Programmatic deal buys and implement them using the Programmatic Guaranteed deal workflow
- Demonstrate effective negotiation practices for a Programmatic Guaranteed deal
- Evaluate the effectiveness of your deal performance
- Create an effective mApp strategy
- Learn how to discover Video, TV, native, and mApp inventory through the Authorized Buyers program
- Optimize your programmatic deal buys by setting up Programmatic Guaranteed deals with Audience Lists and integrating buyer decisioning.
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.