Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

After completing this foundational learning path on Google Analytics, you'll be able to:

Navigate the Advertising workspace in your Analytics account.

Describe how Analytics can use data and modeling to address your measurement needs.

Set up conversions and audiences in Analytics to measure and gain insights into your business objectives.

Note: This learning path is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.