Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs.
After completing this foundational Search Ads 360 learning path, you'll be able to:
- Recall the value and products that make up Google Marketing Platform
- Understand the value and features of Search Ads 360
- Identify available tools to help measure a Search Ads 360 campaign
- Differentiate Search Ads 360 bid strategies based on campaign goals
- Illustrate the key benefits of the new Search Ads 360 experience