Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time. After completing this foundational Google Ads Search learning path, you'll be able to:

  • Align the goals of your business with the benefits of Google Search campaigns. Understand best practices to set yourself up for success.
  • Use Google’s Search Audience solutions to connect with users, build awareness and consideration, and drive action among the consumers you value most.
  • Use a variety of ad formats to reach and engage users, enable them to take action, and achieve your marketing objectives.
  • Use Google’s Smart Bidding strategies to save time and increase efficiency in your Search campaigns.

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