Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. After completing this foundational Google Ads learning path, you'll be able to:
- Describe the importance of AI throughout Google Ads campaigns.
- Prepare an AI automation strategy that aligns to your business goals.
- Identify the benefits of using cross-channel AI-powered campaigns and tools.
- Explain the importance of adopting an agile mindset, and adopt flexible budgets to respond to demand and drive real business outcomes.
- Use Google Ads reporting and insights to bring transparency to Google’s AI.
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