Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. After completing this intermediate Google Ads Search learning path, you'll be able to:

  • Determine the Google Search Ads marketing metrics that align to your marketing objectives
  • Describe optimization strategies for Google Search Ads campaigns
  • Identify audience strategy optimization best practices
  • Apply creative customization to your Google Search Ads campaigns
  • Explain how to use Smart Bidding reports and simulators to optimize performance
  • Use Performance Planner to create campaign forecasts

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