Learn how to use AI-powered Shopping ads to drive sales. This learning path covers how Shopping ads work, how to set up and manage a Merchant Center account, and how to connect Shopping ads to marketing goals.
Once you complete this foundational Google Ads learning path, you'll be able to:
- Explore the Shopping ads ecosystem.
- Understand the basics of Merchant Center and how product feeds power Shopping ads.
- Understand Google's Shopping ads policies and how to manage policy violations in the Merchant Center.
- Learn how Performance Max for Retail and Shopping ads can help you reach more consumers.