Navigate the Google Ads interface and Google Analytics to measure the full value of Display.

After completing this foundational Google Display ads learning path, you'll be able to:

  • Summarize the importance of analyzing both click-through and view-through conversion performance in your Display campaign's results
  • Choose what ad interactions to take into account to measure the full value of Display impressions
  • Use Google Ads and Google Analytics to measure various Display ad interactions
  • Consider the impact of not only clicks, but also impressions, by adding view-through conversions to your columns
  • Review results under non-last click attribution, in particular when analyzing full funnel campaigns in Google Analytics

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