Navigate the Google Ads interface and Google Analytics to measure the full value of Display.
After completing this foundational Google Display ads learning path, you'll be able to:
- Summarize the importance of analyzing both click-through and view-through conversion performance in your Display campaign's results
- Choose what ad interactions to take into account to measure the full value of Display impressions
- Use Google Ads and Google Analytics to measure various Display ad interactions
- Consider the impact of not only clicks, but also impressions, by adding view-through conversions to your columns
- Review results under non-last click attribution, in particular when analyzing full funnel campaigns in Google Analytics
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