Discover why using Customer Match on Display strengthens connections with your known customer base and forges new relationships across the web and apps.

After completing this foundational Google Display ads learning path, you'll be able to:

  • Summarize what Customer Match is, how it works, and how it can complement your Remarketing strategy
  • Explain why to use Audience Expansion and Similar Audiences with Customer Match, to reach consumers similar to your customers

The modules not marked as required are an opportunity for you to learn how to apply your skills and practice. These modules are not required for learning path completion.

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.