Discover why using Customer Match on Display strengthens connections with your known customer base and forges new relationships across the web and apps. Then, get to know the fundamentals of setting up Customer Match.

After completing this Google Display ads learning path, you'll be able to:

  • Summarize what Customer Match is, how it works, and how it can complement your Remarketing strategy
  • Set up Customer Match for Google Display ads
  • Explain why to use Audience Expansion and Similar Audiences with Customer Match, to reach consumers similar to your customers

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