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Learn to build, manage, and optimize campaigns to reach your goals
Learn how to build successful campaigns using Google Ads from start to finish with this learning path optimized for account managers and planners.
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Get Started with Campaign Manager 360
Master the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs.
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Get to Know Campaign Manager 360
Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad campaigns.
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Learn the Value of Search Ads 360
Learn how to set up your search campaigns and unlock their full potential with Search Ads 360.
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Make Impactful Creatives with Google Web Designer
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
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Discover the Next Generation of Google Analytics
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.
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Measure and Report on Your Video Campaigns
Use Campaign Manager 360's video-specific metrics to gain insights on your video campaign performance.
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Build Your First Campaign
Learn how to efficiently build your first display campaign in Campaign Manager 360.
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Get to Know Google Marketing Platform
Google Marketing Platform brings together Google solutions to help you reach your digital marketing goals. Discover how this useful program can help you manage your campaign from end to end.
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Serve Creative Ad Formats at Scale Using Google Marketing Platform
Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives.
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Explore the Power of Creatives With Google Marketing Platform
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
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Measure and Report on Your Mobile Campaigns
Use Campaign Manager 360's mobile-specific metrics to gain insights on your mobile campaign performance.
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Explore Account and Campaign Essentials
Explore Campaign Manager 360 and learn the basics of account and campaign components.
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Learn how to make the most of Google Ads
Learn how to get the most out of Google Ads - from maximizing your performance to connecting with your customers - in order to reach your marketing goals.
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Get Started with Google AdMob
Learn how to create, manage, and report on your inventory with Google AdMob.
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Get Started as an Authorized Buyer
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
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Power Your Media Plan with Display & Video 360
Learn how to plan, execute, and measure your first media plan in Display & Video 360.
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