Learn how to set up an Authorised Buyers account and adhere to the Authorised Buyers programme policies. Understand how to meet a client's campaign requirements with the appropriate deal type and ad format.
After completing this foundational Authorised Buyers learning path, you'll be able to:
1) Set up Authorised Buyers programme parent and child accounts.
2) Evaluate creatives for adherence to Authorised Buyers programme policies and submit creatives for approval.
3) Explain how to resubmit creatives that may have been disapproved initially.
4) Evaluate and implement the appropriate deal types and ad formats that meet a client's campaign requirements.
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