Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Assert ownership through assets
YouTube Content OwnershipBefore you can earn money on YouTube, you need to set up assets to represent your intellectual property and territorial rights. ... Introduction Make the most of your assets Make the most of your assets New Article...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ... Attribution, Google Ads, Measurement, Google Analytics ... Let's review steps one through four in the data-driven attribution model. Steps...
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Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Structured Data Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Build Your Own Learning Network
Fundamentals Training... UNIT 2: EXPAND YOUR ACCESS TO HELP AND LEARNING Lesson Check Supporting Each Other See What Other Educators Said Expected Lesson Time: 14 minutes What Is a Personal Learning Network? Create Your Own PLN Now let's...
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Forecast, Traffic, and Report on Audience Segments
Build a First-Party Data Strategy with Google Ad ManagerGet a better understanding of how to traffic, forecast, and report on your audience segments to meet your advertising goals. ... Audience, Audience solutions, Identifier, Segments, Audience Segments, First-party...
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Grow Consumer Value with Google Search
Explore Search Ads Optimization Best PracticesEnhance your strategies to encourage action with your most valuable audience. Optimize for your value-based business objectives through best practices around budgeting, bidding, and targeting. ... grow online sales,...
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Forecast Your Inventory Using Ad Manager
Drive Advertising Revenue with Google Ad ManagerTurn raw information into powerful insights with Google Ad Manager. Know exactly what ad inventory is available and how to maximize its value. Learn how to run and interpret forecasts during each campaign stage to...
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Collecting Bright Spot Stories
Certified Coach Curriculum... Collecting Bright Spots Make It Stick Why Is Storytelling Important? Finding Your Bright Spots Combining Storytelling With Data Now let's do a quick check to make sure you’ve mastered this lesson. There are many...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Get a better understanding of how to traffic, forecast, and report on your audience segments to meet your advertising goals. ... Audience, Audience solutions, Identifier, Segments, Audience Segments, First-party identifiers, third-party identifiers, First-party segment, Forecast, Check availability, Report, Traffic, Troubleshoot audience ... To...
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Preparing for Coaching Conversations
Certified Coach Curriculum... PPA: Pause, Paraphrase, Ask Questions The Importance of Listening and Conversation Active Listening Make it Stick VIDEO: Using Backward EdTech Thinking to Help Teachers Invest In Coaching This module will give you...
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Growing Your Professional Learning Network
Certified Coach CurriculumIn this module, you’ll learn how to effectively use your professional learning network to address problems of practice. By the end of this module, you will be able to... Understand why a PLN is a valuable resource for...
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Learn what is happening with third-party cookies, and how to help advertisers prepare for the transition. ... Cookies, Web Cookies, Firsty-party, Third-party, Regulations, legislations, GDPR, ePrivacy Directive ... Build Measure Engage Third-party cookie deprecation will lead to broad changes across a number of dimensions within the digital ads...