One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Use Chrome to Explore the Web with Your Class
Fundamentals Training... Lesson Check So Much More than Average See What Other Educators Said UNIT 9: TEACH STUDENTS ONLINE SKILLS What Does This Mean for My Class? Expected Lesson Time: 20 minutes Fast, Streamlined, and Secured Now let's...
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Get to Know Consideration Video Ad Formats
Create and Manage Google Ads Video CampaignsDiscover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives,...
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Get to Know Consideration Video Ad Formats
Learn the Fundamentals of Google Ads Video CampaignsDiscover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives,...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Be Prepared for Common Questions
Certified Trainer Course... Know Your Stuff Expected Lesson Time: 20 minutes UNIT 7: DEEPEN YOUR KNOWLEDGE OF GOOGLE FOR EDUCATION Lesson Check FAQs Anticipating Questions Now let's do a quick check to make sure you got this lesson (and that...
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Set Optimal Bid and Budget for App Campaigns
Drive Apps Growth with GoogleLearn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues...
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Write an original prompt and evaluate its output
Generative AI for Educators... This lesson provides an opportunity to practice what you know about effective prompt-writing. You will plan an input for the AI tool of your choice using prompt engineering concepts, evaluate the output, and...
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Discover the Value of Google Analytics for Firebase
Drive Apps Growth with GoogleLearn the value of GA4F to your app business, the exclusive benefits and features unlocked by adopting GA4F SDK, and how to implement GA4F at a high level. ... Measurement, Apps, Apps Metrics, app metrics, Measuring...
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Engage your Audience with Interactive Activities
Certified Trainer Course... Lesson Check Expected Lesson Time: 20 minutes Get Them Involved Engagement Strategies UNIT 5: FACILITATE WITH PROFESSIONALISM Now let's do a quick check to make sure you got this lesson (and that we give you...
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Boost Performance with Optimization Score
Increase awareness with Google AdsUse optimization score to maximize the potential of your advertising strategy. The tool provides recommendations right in Google Ads, making it easy to increase campaign performance and reach the right people in...
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Discover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives, skippable in-stream, in-feed, CPV ... Select the option that best describes your learning goal to receive a more personalized...
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Discover the Value of YouTube
Increase awareness with Google AdsLearn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss...
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Explore Chromebook accessibility features
Tools for Diverse Learners Training... Explore features for students with motor and dexterity challenges Explore features for students with hearing loss Explore features for students with reading and comprehension challenges UNIT 1: USING CHROMEBOOKS...
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Making Content Accessible for All Students
Support English Language Learners... Making Learning Resources Available Making Core Instructional Tools Accessible Making Content Accessible for All Students Expected Lesson Time: 20 minutes Making Academic Directions Available UNIT 1: CREATING...
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Google Ads Certifications
Increase awareness with Google AdsShowcase your mastery of Google Ads by getting certified in Search, Display, Video, Shopping ads and Measurement. ... Google Ads Certifications : Google Skip to main content This site uses cookies to provide you...
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Know Video Ad Formats
Increase awareness with Google AdsDiscover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... Outstream, Google Video Partners, CPD, Standard Reserve, Masthead, Non-Skippable...
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Drive Action with Video Bidding Solutions
Create and Manage Google Ads Video CampaignsUncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing...
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Drive Action with Video Bidding Solutions
Learn the Fundamentals of Google Ads Video CampaignsUncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing...
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Tackle Global Issues with Your Plan, Your Planet
Advanced Training... Choose the Tools to Personalize Your Lesson Think Global, Act Local Big Change Starts Small Expected Lesson Time: 20 minutes Get Started Now Lesson Check UNIT 8: TEACH BEYOND THE FOUR WALLS OF YOUR CLASSROOM Now...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...