Welcome to the Privacy-forward Solutions for Publishers program. This collection of learning includes intermediate-level content to help you succeed in a privacy-forward world. Your learning journey consists of 12 moldules of content within the Build a First-Party Data Strategy with Google Ad Manager learning path. Complete each of the required...
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...this intermediate learning path, you’ll be able to: Utilize Ad Manager tools to start, expand and negotiate a Programmatic Guaranteed deal Run key Ad Manager reporting combinations to meet your business needs Evaluate and adjust your Ad Manager in-app setup to drive revenue Utilize Ad Manager tools and insights to evaluate opportunities and...
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...messaging tools to aid you in your efforts to comply with various regulations and manage user privacy choices. Maximize the value of your inventory by creating insights and audiences with data . Control activation of your data across sales channels, when sharing with trusted buyers and when evaluating the Privacy Sandbox. Complete this...
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Build a First-Party Data Strategy with Google Ad Manager
Privacy-forward Solutions for Publishers...value of your inventory by creating insights and audiences with data . Control activation of your data across sales channels, when sharing with trusted buyers and when evaluating the Privacy Sandbox. Complete this...
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With an ongoing focus on user privacy, regulations and platforms are making changes to the way that cookies are collected and used. For marketers, this may leave a gap in our understanding of the customer journey. Google has and continues to develop solutions to better support marketers during these changes while respecting user privacy. Below...