Understand the Apps Ecosystem
...are in the marketing Roberto is a big gamer and always looking for something fun to pass the time on his commute. When playing his favorite game, Adventure Duck, he saw an in-app promotion for another game that...
...are in the marketing Roberto is a big gamer and always looking for something fun to pass the time on his commute. When playing his favorite game, Adventure Duck, he saw an in-app promotion for another game that...
In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...
...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
...providing a good user experience and protecting brands. All publisher implementations are approved for compliance with policy guidelines:Placement can't cause the page to reflowCreative must start off muted, but...
...maturity framework, digital marketing maturity, digital marketing framework, marketing framework, marketing maturity, digital marketing ... Resources Marketers are facing the challenge of giving consumers the personalized experience they want, while trying to guard their privacy.Companies that engage in responsible marketing and show a...
...we’ve provided some examples of artifacts that will be accepted; these reflect exercises that you completed while working through this curriculum. Important: Please make sure that you remove any confidential...
...non-exclusively from a third party, such as a vocal or instrumental sample.Content released under Creative Commons or similar open licenses.Intellectual property in the public domain.Video gameplay footage (unless...
...Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic...
Learn how to plan your first video campaign in Campaign Manager 360. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, video campaign,...
Use optimization score to maximize the potential of your advertising strategy. The tool provides recommendations right in Google Ads, making it easy to increase campaign performance and reach the right people in...
...exclusive online rights for the content you submit in the territories in which you assert rights. Common examples of items that may not be exclusive include mashups, remixes, video gameplay, unlicensed music...
...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! With billions of searches happening on Google each day,...
...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! With billions of searches happening on Google each day,...
...somewhere, will have ideas and resources for you. You only need to ask. Likewise, when you build a community of learning professionals, you are also able to share your expertise and experience with others.See...
...Google’s machine learning technology will automatically optimize bids, ad placements, and asset combinations–maximizing your client’s in-store value by encouraging store visits, call clicks, and/or direction...
...is the Certified Coach Program? Make It Stick Certified Coach Curriculum Orientation Support from Recommended Partners Building your Coaching Toolkit Completing the Year-Long Curriculum Welcome to the Certified...
...performance Here are two questions to ask to evaluate the success of a Search Ads 360 bid strategy. Common metrics for evaluating performance Using bid performance measurements A few weeks after you apply a...
...performance Here are two questions to ask to evaluate the success of a Search Ads 360 bid strategy. Common metrics for evaluating performance Using bid performance measurements A few weeks after you apply a...
...set. Use Performance Planner on a monthly basis for best results. Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis.Using...
Learn how to plan your first video campaign in Campaign Manager 360. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, video campaign, websites ... Gather publisher specifications before building your campaign. It's important to make sure your video assets meet your...