Analyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help optimize conversion paths. ... bid optimization, conversion path, channel grouping, custom channel grouping, automated channel...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...
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Learn how consent mode can help maintain measurement and targeting capabilities while respecting user consent choices. ... Privacy, regulations, cookies, consent, legislations, data, user consent, Analytics cookies, marketing cookies, tagging, durable solution ... Show what you know Consent mode is a privacy-centric tool that helps advertisers...