Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities. Note: Some courses contain links to sites...
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Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
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Know Video Ad Formats
Increase awareness with Google Ads...to its primary marketing objective. It's time to check what you learned. Answer the questions correctly to complete this course. Which ad format typically has the lowest CPM among in-stream video ads and is also...
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Manage profiles simply in bulk
Google My Business...Addresses are pretty straightforward, but make sure you don’t have any typos and the information is complete. Take care to double check the postal code, since sometimes spreadsheet software will delete leading...
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Understand the Apps Ecosystem
Learn how to create and optimize Google App campaigns...are in the marketing Roberto is a big gamer and always looking for something fun to pass the time on his commute. When playing his favorite game, Adventure Duck, he saw an in-app promotion for another game that...
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In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...
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Boost Student Research Skills
Fundamentals Training...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
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Get Started with Video and TV Inventory
Elevate Your Campaigns with Programmatic Buying...providing a good user experience and protecting brands. All publisher implementations are approved for compliance with policy guidelines:Placement can't cause the page to reflowCreative must start off muted, but...
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Applying for Coach Certification
Certified Coach Curriculum...we’ve provided some examples of artifacts that will be accepted; these reflect exercises that you completed while working through this curriculum. Important: Please make sure that you remove any confidential...
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Choose effective references
YouTube Music Rights Management Certification...non-exclusively from a third party, such as a vocal or instrumental sample.Content released under Creative Commons or similar open licenses.Intellectual property in the public domain.Video gameplay footage (unless...
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...Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic...
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Plan Your Video Campaigns
Get Started with Campaign Manager 360...video ad alignment and quality assurance. Video tags such as VAST enable you to package video files, companions, tracking, and interactivity, and deliver them to a publisher in a standardized format. Key takeaways...
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Boost Performance with Optimization Score
Increase awareness with Google AdsUse optimization score to maximize the potential of your advertising strategy. The tool provides recommendations right in Google Ads, making it easy to increase campaign performance and reach the right people in...
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Manage your rights at scale
YouTube Content Ownership...exclusive online rights for the content you submit in the territories in which you assert rights. Common examples of items that may not be exclusive include mashups, remixes, video gameplay, unlicensed music...
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Engage Users with Responsive Search Ads
AI-Powered Performance Ads Certification...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! With billions of searches happening on Google each day,...
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Engage Users with Responsive Search Ads
Foundations of AI-Powered Performance Ads...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! With billions of searches happening on Google each day,...
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Introduction to using Google Workspace for Education in the classroom
Basic use of Google Workspace for Education Fundamentals...somewhere, will have ideas and resources for you. You only need to ask. Likewise, when you build a community of learning professionals, you are also able to share your expertise and experience with others.See...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate...Google’s machine learning technology will automatically optimize bids, ad placements, and asset combinations–maximizing your client’s in-store value by encouraging store visits, call clicks, and/or direction...
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Welcome to the Certified Coach Program
Certified Coach Curriculum...is the Certified Coach Program? Make It Stick Certified Coach Curriculum Orientation Support from Recommended Partners Building your Coaching Toolkit Completing the Year-Long Curriculum Welcome to the Certified...